'Louis' are eyewear designers known for their affordable luxury and a sophisticated, fashionable style.
/design
I was approached by Louis -a Belgian, high-quality design label ‘Made in Antwerp’- to develop a branding campaign that would be used throughout the year and incorporated into a large trade show stand.
I first presented four creative concepts for the client to review. After discussing the options, we determined the best direction to take. From there, we worked closely with a make-up artist, model agency, and hair stylist to select models who would positively represent Louis Belgium.
Each image required approximately six hours of editing.
The brand's premium eyewear demanded nothing less than absolute visual excellence.
Therefore, each image underwent a high-end retouching and editing procedure. The result was a collection of polished, high-resolution images, each a testament to the meticulous care invested. These visuals were then printed in large formats, designed to captivate audiences across various advertising platforms. All in time for the trade show.
