Colora is a leading retail brand in paint and paint accessories, known for its quality products and exceptional customer service.
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Professional and personal advice is one of Colora’s key selling points, with employees delivering their knowledge and passion across 58+ stores daily. Colora contacted me to update their employer branding photography.
Colora is a colourful brand with equally colourful personalities. No need to bring in models for employer branding when you’ve got 200 cool people walking through your stores every day! Who better to reflect the true Colora vibe?
And for props? We just used the tools of the trade.
Colora has 58 stores across Belgium and the Netherlands.
Getting people comfortable in front of the camera is always part of the challenge but throw in some sarcastic English humour, and it works like a charm.
Due to the tight schedule and the number of employees and props, a five-light studio was set up on-site, and everyone was photographed against a white background. The desired colour variations were then added in post-production. The result? Authentic, vibrant photos that truly capture the spirit of Colora.
