With a mission to produce the highest quality products possible in the field of art conservation and art presentation, Art & Frame Center truly is 'the place for art lovers'.
/design
Art & Frame Center knew who they were and what they stood for but felt that their business look and feel did not reflect their modern outlook.
Art & Frame Center has long been known for its eye for detail, use of high-quality materials, and a team that offers expert, honest advice. But as the business evolved, so did the need for a brand that truly reflected its modern outlook and precision-driven approach.
I undertook a complete rebranding of Art & Frame Center, which included the design of a new website, logo, business cards, and van wrapping, all crafted to create a cohesive brand identity.
Art & Frame Center boasts a passionate team with 76 years of collective experience.
The focus of the rebranding was on measurement and precision, key values that have always defined their work.
Drawing inspiration from the ‘golden ratio,’ the logo’s structure was designed to symbolize harmony and balance. This foundational principle of precision and spatial awareness was carried forward into the broader rebranding, where a structured logo pattern further articulated these core values.
