A global campaign using colour and creativity to accelerate ocean protection and climate action. A campaign by The Ocean Agency, inspired during the filming of the Netflix original documentary, Chasing Coral.
For the first time in human history, we are on the verge of losing a major planetary ecosystem: coral reefs. We have one last chance to act before it’s too late.
Corals aren’t just turning white and dying, some are in vibrant colour in a desperate bid to survive.
Use the glowing colours to create art and designs that make the world stop and take notice of glowing corals and the urgent ocean warning they represent. We’ll use it to inspire action and help win the fight to save coral reefs.
The only set requirement is the sole use of coral’s fluorescing colours – all three Glowing colours need to be used, with black and white as an optional secondary. They can be used in gradient form, but no other colours should be used.
The colours of the campaign have been developed by pantone and adobe, directly from the ocean agency’s imagery of fluorescing corals.
My approach was to bring in a shocking element that would represent the damage that is happening to the coral. This element would have 2 functions. Firstly to represent the death of the coral and secondly, to have the same look.
After getting over the strange request of what I was asking, friends and family started collecting dead flies from around their homes and workplaces. These were then stacked and shot in studio using a step focus technique.
from flies to coral
Once photographed multiple times, I edited the best results together to create the final collage. This was edited removing dust and generally giving the image a feeling of mass. I then colour graded to meet the projects brief.
The final poster has a 2 step visual story. First of beauty then a realisation of what you are viewing.
Over 1000 artists and designers have already got involved in Glowing. The challenge is simple; use only the Glowing colours to produce artworks that raise awareness of glowing corals and the warning they represent. Then share your artworks using #glowinggone. Get involved.