art & frame
I re-imagined Art & Frame Center, a big player in the framing, mounting and art industry, to a modern dynamic brand.
Art & Frame Center knew who they were and what they stood for but felt that their business did not reflect their modern outlook. The brand no longer reflected the direction they were following.
I created a new visual foundation for the future. A future in which the brand is able to re-establish its message to their customers.
They are known for their eye for detail, high-quality materials and a team that provides expert, honest advice. Measurement and precision were focus points behind the branding, using the ‘golden ratio’ as the basis for the logo structure.
Over 10 years ago, Robrecht began to change course and focused on the art world. Art & Frame Center grew into “the place for art lovers”. Their mission is to produce the highest quality products possible in the field of art conservation and art presentation.